The Power Behind Victoria Secret Lingerie

When many people hear the word “lingerie” the first company that comes to mind is Victoria Secret. It’s no wonder, seeing as Victoria Secret lingerie is one of the most well known brands in the United States with almost half of all American women owning at least one set of their underwear or lingerie. Currently owned by Limited Brands, Victoria Secret was started in 1977 as an easy and hassle free way for men to buy lingerie for their wives and girlfriends. Today, Victoria Secret lingerie is the most popular type of lingerie in the country.

Why Is Victoria Secret Lingerie So Popular?

Victoria Secret lingerie is made of high quality materials that are durable, comfortable, and beautiful. By making lingerie the main focus of the company, they have perfected the art of creating beautiful items that women love to wear. Wearing Victoria Secret lingerie can make a woman feel sexy and desirable no matter what her size, age, or relationship status is. That feeling is what entices many women to return to the store to purchase more items.

Victoria Secret lingerie is exclusive, with many of the styles having their own name and belonging to a specific collection. Die hard Victoria Secret shoppers know these collections by heart and tend to have multiple items belonging to one of the collections in their possession. The new styles are displayed at the annual Victoria Secret fashion show normally held in the New York Armory in the Manhattan area of New York City. The fashion show features some of the most beautiful models in the world and attracts numerous celebrities and athletes who are interested in the latest fashions.

Victoria Secret Lingerie Models

The models that display Victoria Secret lingerie are considered some of the most beautiful women in the world. They are called the Victoria Secret angels and wear wings that complement their lingerie in the fashion show. These models are also considered the face of Victoria Secret and conduct many promotional events for the company. One of the most famous Victoria Secret lingerie models is Tyra Banks, who retired from her modeling career in 2005 to host her own talk show as well as host a reality show which attempts to find the best models in America.

Victoria Secret is important as a brand and as an ideal. By creating the beautiful Victoria Secret lingerie that is so desired by many American women, they have embedded themselves into the fabric of the country. By broadcasting their fashion show on television and utilizing the faces and bodies of some of the most beautiful women in the world, they have ensured that Victoria Secret lingerie will be a staple of many women’s wardrobes for many years to come.

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